Promote product co-creation and ideation with brand enthusiasts
Unlock real-time insights that inform and validate marketing decisions
Inspire authentic content to drive advocacy, awareness, and purchase intent
Facilitate sampling efforts to drive product trial and spark online ratings and reviews
Drive media distribution across owned and earned channels to fuel organic reach
Understand how Millennials behave as parents and learn how to reach this powerful cohort, which commands $2 trillion in buying power globally.
We interviewed nearly 1,000 U.S. parents aged 20-35 to explore how Millennial parents compare with previous generations, make purchase decisions, connect with brands, and raise a family in the digital age. The new research unearths best practices for brands vying to reach and drive sales through this influential group of parents.Get the report