Fast, flexible research tools allow you to learn the preferences and ideas of actual people, which helps you innovate on and refine your messaging, positioning and more.
Share products for trial with a motivated community whose offline experiences generate impressionable reviews and repurposable content.
Amplify your content through real advocates to drive new engagement, and build a library of user-generated photos and text responses to use across various channels.
Hand-picked premium bloggers and influencers create authentic long- and short-form media that gets people interested in your brand.
Connect with consumers throughout their travel purchase, on-site experiences and post-travel conversations.
Today’s wanderlust seekers are taking to social media for peer-to-peer advice, travel review sites for real anecdotes and in-person conversations to consult on travel experiences. While the study reveals the reality of the demise of transactional tourism, it provides key insights and unique ways to engage with consumers through word-of-mouth marketing.Get the Report
Social media platforms serve various users, from the everyday account holder to company investors and now talented content creators whose influential posts turn fad into phenomenon.
Here’s a quick look at where Vine faltered, especially with regard to its once-loyal power users.Read More
Ad Council is one of the largest nonprofit advertisers in the country, receiving more than $1 billion in donations a year for its social activism campaigns. This year, they partnered with Crowdtap to better understand and connect with young consumers, who are increasingly shifting away from traditional advertising toward social media.
This webinar shares the findings and best practices from the partnership so that other organizations can inspire action among incoming generations of consumers.Watch Video