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Millennial Parents Report

Featured Report:
Meet the (Millennial) Parents

Understand how Millennials behave as parents and learn how to reach this powerful cohort, which commands $2 trillion in buying power globally.

We interviewed nearly 1,000 U.S. parents aged 20-35 to explore how Millennial parents compare with previous generations, make purchase decisions, connect with brands, and raise a family in the digital age. The new research unearths best practices for brands vying to reach and drive sales through this influential group of parents.

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