Sean joins Crowdtap with a proven track record of building great consumer experiences, developing thriving communities and scaling successful organizations. Most recently, he served as CEO of dLife, where he successfully transitioned the business from a media company to a branded products and services company, ultimately resulting in the sale of the company in late 2013.
Prior to dLife, Sean was responsible for a $120mm consumer e-commerce business as President, Online of Avon Products, Inc.
Previously, Sean served as CMO for The Gilt Groupe where he delivered hyper sales growth and led the development of the flash sales model.
Sean has held numerous executive roles at Weight Watchers International. During his time at Weight Watchers, he was responsible for all US, UK, Canada, Germany and Australia sales and marketing for the online division as the Vice President of Marketing for WeightWatchers.com.
Sean also held several key sales and marketing roles at ndb.com (National Discount Brokers) and Club Med.
Sean attended New York University.
Adam joins Crowdtap with over 15 years of executive leadership producing successful digital strategies and marketing campaigns for some of the world’s most recognized brands.
Prior to joining Crowdtap, Adam was Vice President, User Experience and Product Design at Weight Watchers. He helped establish and manage the Weight Watchers digital business and developed many new products and services from mobile apps to in-store retail experiences.
Previously, Adam was Vice President of Creative and co-managed the New York office of Agency.com, an Omnicom Group digital consultancy. Adam worked with executive leadership at clients including British Airways, Chrysler, Honeywell, Ralph Lauren and Weight Watchers developing branding campaigns, ecommerce businesses and social platforms.
Adam started his career in the field of publishing holding several key design and management roles at Reed Elsevier and John Wiley & Sons.
Prior to joining Crowdtap, Mindy was the SVP, Client Services at House Party where she was responsible for the strategic development and implementation of all client campaigns.
Mindy has over 20 years experience driving strategic marketing campaigns and new product development efforts. Prior to joining House Party, she was instrumental in driving new business initiatives on the Gevalia brand for Kraft Foods. She created a new wine membership program (600 Grapes), and lead Gevalia’s entry into the Hispanic market. Prior to her tenure at Kraft, Mindy held a variety of senior marketing positions at Bertelsmann, American Family Publishers and Time-Warner.
Mindy has B.S. in Business Administration from the State University of New York at Albany and an MBA from Columbia University.
Prior to joining Crowdtap, Matt was a founding team member and Director of Business Development for AdSafe Media, a leading display advertising technology platform funded by Founder Collective, Atlas Venture and Coriolis Ventures. Matt joined AdSafe as a Venture Associate with Coriolis Ventures, an early-stage venture capital and incubation fund.
Previously, Matt managed digital and traditional media strategy for several iconic global brands at Omnicom Group’s BBDO New York and Publicis’s Starcom MediaVest Group. Matt's strategic leadership across clients such as Proctor & Gamble, The Gillette Company, Kraft Foods and New Balance laid the groundwork for numerous global product and brand launches throughout his tenure.
Matt holds an M.B.A. in Finance and Entrepreneurship from New York University’s Stern School of Business and a B.A. in American Literature from Tulane University. Matt is actively involved in the burgeoning New York technology start-up scene and lives in the East Village.
Social technology expert Fiona Pietruski is Crowdtap’s VP of Client Strategy & Services and oversees Account Strategy and Client Services.
Fiona has over a decade of experience in global online product development and marketing. Before joining Crowdtap, she helped to found Shespeaks.com, a female social activation platform where she served as CMO. At Shespeaks.com she designed and built influencer networks and management tools and executed programs to leading brand advertisers.
Fiona also held several key roles leading strategy and product marketing for HSBC Bank.
Fiona holds a B.A. in Economics from the University of Liverpool.
Aaron Graves joined Crowdtap with over 10 years of experience in the startup trenches, building lean, practical companies from the ground up. Most recently, he served as CTO at WeSpire, where he grew a seed-funded prototype into a thriving SaaS platform.
Prior to WeSpire, Aaron co-founded Terrible Labs (acquired by Autodesk) and made critical early contributions at SCVNGR (now The Level Up).
Aaron actively hones his wide range of product, technical and interpersonal talents by advising early-stage startups, contributing actively to open source and participating in endless debates on Twitter.
Peter Storck oversees strategic research for Crowdtap. For more than 20 years he has been at the forefront of studying technology's impact on marketing, beginning at Jupiter Research, where at the advent of the consumer Internet he launched the firm's online advertising practice. Peter later became President of Jupiter, which he helped build into a $65 million syndicated research business. Following his time at Jupiter Research, he founded Points North Group, which provided strategic research and insights to top tech, media and marketing companies such as Google, Disney and Dell. In 2009, Peter joined House Party as head of research and analytics, and has been focused on social marketing effectiveness ever since. Prior to his work in digital marketing, Peter served on state and national political campaigns dating back to 1984 and as an advisor in Congress. He also taught writing at Columbia University. Peter is a member of the Board of Directors of the Word of Mouth Marketing Association (WOMMA), Chairman of WOMMA's Research & Measurement Council, and has served in various advisory roles over the years. He is a frequent speaker at industry conferences, a columnist in trade press, and a quoted source for media such as The New York Times, The Wall Street Journal, CNN, Business Week and Advertising Age. He holds a Master of Fine Arts in Writing from Columbia University and a Bachelor of Science in Industrial & Labor Relations from Cornell University.
Seth Levine is a co-founder and Partner at Boulder based Foundry Group, a nationally focused, early stage venture capital firm. At Foundry Seth focuses on investments in software and internet technologies. Prior to co-founding Foundry, Seth’s career included investment and operational roles at a number of different private and public firms.
Seth is a summa cum laude graduate of Macalester College in St. Paul, Minnesota. He is active throughout the entrepreneurial community – as a member of the board of CU Denver’s Bard Center for Entrepreneurship, Chair of the 2009 Boulder Chamber of Commerce ESPRIT Awards, investor and mentor in the Boulder, Boston, New York and Seattle TechStars programs and as a member of the advisory board of High Country Ventures.
Seth is an avid outdoorsman and enjoys spending his free time cycling, snowboarding and mountaineering, as well as spending time with his family. He writes a blog on technology, investing and living in Colorado at www.sethlevine.com.
Matt Britton is known throughout the advertising industry as an expert in marketing to Millennials, a new breed of consumer completely adept at tuning out and avoiding traditional media. Matt currently serves as founder and CEO of New York-based Mr Youth—a social marketing agency focusing on word-of-mouth, social interactive and experiential marketing. Since founding the agency in 2002, Mr Youth has worked with some of the world’s leading brands—including P&G, Microsoft, Nike, and HP—to help them connect with this rapidly evolving and highly elusive consumer.
Matt has grown Mr Youth from a one-man startup to a company with more than 125 employees. In 2009, Mr. Youth was named the “Social Media Agency Of The Year” by Mashable and was named a "Modern Day Don Draper" by the NY Post. In February 2010, Mr Youth was named one of advertising’s 10 most innovative companies in the world by Fast Company.
Matt has created an award-winning agency that has been recognized by some of the industry’s leading publications. PROMO Magazine recently named the agency the fastest growing youth marketing firm in the nation and Inc. Magazine listed Mr Youth as one of Inc. 500’s fastest growing private businesses in the U.S. Matt has also been featured in the prestigious 30 Under 30 list by Entrepreneur Magazine of the hottest U.S. entrepreneurs under 30 years old.
Matt often speaks at conferences and trade shows on trends and issues that affect the landscape of Millennial marketing. He has been featured on The Daily Show With Jon Stewart, CNBC's Power Lunch, USA Today, Brandweek, Event Marketer Magazine, Bloomberg Radio, CNNfn, PROMO Magazine and NBC.
Matt is a graduate of Boston University's College of Communication.
Tim is a founder and Managing General Partner of Alta Communications. He joined the predecessor firm Burr, Egan, Deleage & Co. in 1989 and has been leading Alta’s involvement in the online and digital media sectors. In this capacity, Tim has served on numerous Boards of Directors of media companies including Telemedia Communications, Inc., W3i, Compare Networks and Jumpstart Automotive Media. In addition to his online focus, Tim has significant investing and board experience across the business services, data services, and software as a service industries.
He began his career in 1986 at the Bank of Boston in the Acquisition Finance Division, structuring and monitoring the performance of management buyouts in cash flow industries. Tim received a degree in Economics from Wesleyan University. He is the Immediate Past Chairman of the Board of Year Up (yearup.org) and former Chairman of the Board of The Big Brothers Big Sisters of Massachusetts Bay.
Brian Hirsch is a co-founder of Tribeca Venture Partners. Prior to starting Tribeca Venture Partners, Brian was a founder and Managing Director of GSA Venture Partners, formerly the venture arm of Greenhill & Co (NYSE: GHL). Prior to GSAVP, Brian was a Principal at Sterling Venture Partners and led the firm’s investments in technology-related companies. He is currently a board member of Flat World Knowledge, FTRANS, HomeSphere, Informous, Lendio, Pontiflex, RealDirect, Spanfeller Media Group, TRAFFIQ and Vook. Brian is also a board observer at Crowdtap. He previously sat on the boards of YellowJacket (acquired by InterContinental Exchange (NYSE:ICE)), KnowledgeStorm (acquired by TechTarget (NASDAQ: TTGT)) and eCredit (acquired by Fidelity Ventures).
Prior to joining Sterling Venture Partners, Brian was a vice president at ABN AMRO Private Equity ("AAPE"), the U.S. venture capital group of ABN AMRO N.V., at the time one of the world’s ten largest banks. Some of Brian’s investments while at AAPE included OpenWave Systems (NASDAQ: OPWV), Daleen Technologies (NASDAQ: DALN), eCredit.com (acquired by ICG), NIKSUN and Oasis Technology (acquired by eFunds). Before joining AAPE, Brian worked as a senior consultant at KPMG in the Information, Communications & Entertainment (ICE) practice, where his clients included General Electric, CBS/Westinghouse and the Tribune Company.
Brian is on the board of the New York Venture Capital Association (NYVCA) where he founded the Ingenuity Conference, one of NY’s largest annual venture events. He is also a co-founder and Organizer of the NYC Turing Fellows Program. Brian has a BA in economics and American studies from Brandeis University.
Gayle Troberman is the Executive Vice President and Chief Marketing Officer at iHeartMedia, Inc. where she is responsible for the seamless integration of content, advertising and promotion across all iHeartMedia, Inc.'s platforms to ensure marketers are able to leverage the power of the entire iHeartMedia portfolio including radio, digital, outdoor, mobile, social and live events.
Troberman has more than 20 years of experience in brand development, advertising, marketing and media and previously served as Chief Marketing and Ideas Officer at IPG Mediabrands. Prior to IPG, Troberman spent 16 years at Microsoft as Chief Creative Officer where she was responsible for the company's portfolio of brands and global advertising campaign across consumer and b to b products including Windows, Office, Bing, and XBOX. She was also an early internet innovator, creating the industry’s first branded entertainment division at MSN, where she developed many of first online video series and pioneered the premise that with the Internet, brands, agencies and media companies could collaborate in entirely new ways, breaking down the barriers between marketers, creators, engineers and consumers. Troberman joined Microsoft from Manning Selvage and Lee, where she served as Vice President, Consumer Marketing and focused on applying consumer public relations principles to a broad range of technology brands and products before they developed paid media and advertising strategies.
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