Crowdtap is a fresh take on brand-to-consumer conversation. Since 2009, we have been committed to bringing authenticity and simplicity back to the marketing world — because the traditional methods aren't working any longer.
As CEO, Britton will oversee the continued evolution of Crowdtap’s products and offering, lead the cultivation of deeper brand and client relationships, help with the recruitment of top talent, and drive thought leadership for the company. As a founding member of Crowdtap back in 2009, Britton played an integral role in the company’s growth. As a Chairman of the Board for 7 years, he helped drive the creation, incubation, and current spin-off of Crowdtap, as well as its on-demand consumer network now used by over 100 of the largest brands and marketing agencies in the U.S.
Over the course of his career, Britton served as CEO at MRY (formerly Mr. Youth), a digital and social media marketing services agency that he founded in 2002, which grew from a one-person startup to a global powerhouse with over 500 employees. During Britton’s 14-year tenure at MRY, the agency worked with prominent Global corporations including Microsoft, Procter & Gamble, Ford Motors, Visa, and Google. In 2011, MRY was acquired by the Publicis Groupe. Prior to MRY, Britton held positions at DigitasLBi, Alloy Media and Marketing (formerly YouthStream Media Networks) and The Magma Group.
A prominent industry figure who has sat at the helm of several agencies throughout his career, Britton is considered a leading expert on the millennial generation. He’s advised multiple Fortune 500 companies on youth marketing strategy, often speaks at conferences and trade shows on trends and issues that affect the millennial marketing landscape, and is the critically-acclaimed bestselling author of “YouthNation,” a marketer’s guide to millennials.
Britton has been featured on The Daily Show With Jon Stewart, CNBC’s Power Lunch, Mashable, Forbes, Fortune, The Financial Times, New York Times and the Wall Street Journal. He has also been recognized as one of Entrepreneur magazine’s “20 Hottest Entrepreneurs Under 30,” and featured on Event Marketer magazine’s “It” List for three consecutive years.
Justin joins Crowdtap with a proven track record of scaling profitable revenue growth, building back office functions, and establishing operational best practices to support high growth.
Prior to Crowdtap, Justin served as CFO at Magnetic, where in less than a year, he built back office functions to aid the fast scale of the business while also supporting a round of financing, a turnkey acquisition, and a rapid expansion of business operations throughout Europe & Asia.
Justin also held top financial positions throughout InterActiveCorp (IAC) and was most recently CFO of About.com, an appointment that occurred soon after IAC acquired the Expert content source from the New York Times in 2012. While at About.com, he established the finance team as key strategic stakeholders of the business and was integral in doubling revenue and growing EBITDA margins by sixty percent over two years. During his tenure at IAC, Justin served as CFO of Pronto.com, where he built out a nascent finance function, rapidly scaled revenue, and expanded business operations throughout Europe and Asia. He also lead the financial and operational restructuring of IAC’s display advertising business, and Evite.com and Gift.com, which put those businesses on a path of increased revenue and EBITDA growth and led to their divestiture to Liberty Media in 2010.
Justin launched his career in finance and operations roles at Time, Inc. and Ziff Davis Media. He has a bachelor’s degree in advertising from Marist College and received executive education in mergers and acquisitions from The Wharton School at the University of Pennsylvania.
Peter Storck oversees strategic research for Crowdtap. For more than 20 years, he has been at the forefront of studying technology's impact on marketing, beginning at Jupiter Research, where at the advent of the consumer Internet, he launched the firm's online advertising practice. Peter later became President of Jupiter and helped build it into a $65 million syndicated research business.
Following his time at Jupiter Research, he founded Points North Group, which provided strategic research and insights to top tech, media and marketing companies such as Google, Disney and Dell. In 2009, Peter joined House Party as head of research and analytics, and has been focused on social marketing effectiveness ever since. Prior to his work in digital marketing, Peter served on state and national political campaigns dating back to 1984 and was an advisor in Congress. He also taught writing at Columbia University.
Peter is a member of the Board of Directors of the Word of Mouth Marketing Association (WOMMA), Chairman of WOMMA's Research & Measurement Council, and has served in various advisory roles over the years. He is a frequent speaker at industry conferences, a columnist in trade press, and a quoted source for media such as The New York Times, The Wall Street Journal, CNN, Business Week and Advertising Age.
He holds a Master of Fine Arts in Writing from Columbia University and a Bachelor of Science in Industrial & Labor Relations from Cornell University.
GeneMarie Crowe is a dynamic, multi-faceted executive with a track record of devising visionary and transformational solutions across HR functions. She thrives at strategically building, developing, and leading high-performing teams in collaborative and motivational environments, and helps create culture within a company that employees can aspire to.
Through her career, GeneMarie originated a variety of roles at well-loved companies, including Gap, Inc., the National Basketball Association (NBA), and Ralph Lauren. In all her roles, she invested in talent management, learning, and development, in addition to organizational design and HR strategy.
Among her many accomplishments, GeneMarie facilitated development and training programs for high-potential employees at Ralph Lauren, and established both the retail human resources department and the Marketing & Corporate Communications Department at the NBA. She excels at driving organizational change in ambiguous and rapidly changing environments while moving initiatives forward in highly matrixed organizations.
GeneMarie holds a Bachelor of Science in Marketing from the Fashion Institute of Technology, and currently resides in New York. She is a Certified Senior Professional in Human Resources.
Seth Levine is a co-founder and Partner at Boulder based Foundry Group, a nationally focused, early stage venture capital firm. At Foundry Seth focuses on investments in software and internet technologies. Prior to co-founding Foundry, Seth’s career included investment and operational roles at a number of different private and public firms.
Seth is a summa cum laude graduate of Macalester College in St. Paul, Minnesota. He is active throughout the entrepreneurial community – as a member of the board of CU Denver’s Bard Center for Entrepreneurship, Chair of the 2009 Boulder Chamber of Commerce ESPRIT Awards, investor and mentor in the Boulder, Boston, New York and Seattle TechStars programs and as a member of the advisory board of High Country Ventures.
Seth is an avid outdoorsman and enjoys spending his free time cycling, snowboarding and mountaineering, as well as spending time with his family. He writes a blog on technology, investing and living in Colorado at www.sethlevine.com.
Matt Britton is known throughout the advertising industry as an expert in marketing to Millennials, a new breed of consumer completely adept at tuning out and avoiding traditional media. Matt currently serves as founder and CEO of New York-based Mr Youth—a social marketing agency focusing on word-of-mouth, social interactive and experiential marketing. Since founding the agency in 2002, Mr Youth has worked with some of the world’s leading brands—including P&G, Microsoft, Nike, and HP—to help them connect with this rapidly evolving and highly elusive consumer.
Matt has grown Mr Youth from a one-man startup to a company with more than 125 employees. In 2009, Mr. Youth was named the “Social Media Agency Of The Year” by Mashable and was named a "Modern Day Don Draper" by the NY Post. In February 2010, Mr Youth was named one of advertising’s 10 most innovative companies in the world by Fast Company.
Matt has created an award-winning agency that has been recognized by some of the industry’s leading publications. PROMO Magazine recently named the agency the fastest growing youth marketing firm in the nation and Inc. Magazine listed Mr Youth as one of Inc. 500’s fastest growing private businesses in the U.S. Matt has also been featured in the prestigious 30 Under 30 list by Entrepreneur Magazine of the hottest U.S. entrepreneurs under 30 years old.
Matt often speaks at conferences and trade shows on trends and issues that affect the landscape of Millennial marketing. He has been featured on The Daily Show With Jon Stewart, CNBC's Power Lunch, USA Today, Brandweek, Event Marketer Magazine, Bloomberg Radio, CNNfn, PROMO Magazine and NBC.
Matt is a graduate of Boston University's College of Communication.
Tim is a founder and Managing General Partner of Alta Communications. He joined the predecessor firm Burr, Egan, Deleage & Co. in 1989 and has been leading Alta’s involvement in the online and digital media sectors. In this capacity, Tim has served on numerous Boards of Directors of media companies including Telemedia Communications, Inc., W3i, Compare Networks and Jumpstart Automotive Media. In addition to his online focus, Tim has significant investing and board experience across the business services, data services, and software as a service industries.
He began his career in 1986 at the Bank of Boston in the Acquisition Finance Division, structuring and monitoring the performance of management buyouts in cash flow industries. Tim received a degree in Economics from Wesleyan University. He is the Immediate Past Chairman of the Board of Year Up (yearup.org) and former Chairman of the Board of The Big Brothers Big Sisters of Massachusetts Bay.
Brian is a co-founder and Managing Partner of Tribeca Venture Partners. Prior to starting Tribeca Venture Partners, Brian was a founder and Managing Director of GSA Venture Partners, formerly the venture arm of Greenhill & Co (NYSE: GHL). Prior to GSAVP, Brian was a Principal at Sterling Venture Partners and a Vice President at ABN AMRO Private Equity.
Brian has invested across a broad number of sectors during his career including fintech, edtech, mobile, healthcare, online marketing and media/publishing.
Brian is currently a board member/observer of the following TVP companies: AiCure, AlphaSense, Cognical, CommonBond, Crowdtap, Flat World, Lendio, MakersKIt, Mighty, Opternative, ShopKeep and Truveris.
Brian has a BA in economics and American studies from Brandeis University.
Gayle Troberman is the Executive Vice President and Chief Marketing Officer at iHeartMedia, Inc. where she is responsible for the seamless integration of content, advertising and promotion across all iHeartMedia, Inc.'s platforms to ensure marketers are able to leverage the power of the entire iHeartMedia portfolio including radio, digital, outdoor, mobile, social and live events.
Troberman has more than 20 years of experience in brand development, advertising, marketing and media and previously served as Chief Marketing and Ideas Officer at IPG Mediabrands. Prior to IPG, Troberman spent 16 years at Microsoft as Chief Creative Officer where she was responsible for the company's portfolio of brands and global advertising campaign across consumer and b to b products including Windows, Office, Bing, and XBOX. She was also an early internet innovator, creating the industry’s first branded entertainment division at MSN, where she developed many of first online video series and pioneered the premise that with the Internet, brands, agencies and media companies could collaborate in entirely new ways, breaking down the barriers between marketers, creators, engineers and consumers. Troberman joined Microsoft from Manning Selvage and Lee, where she served as Vice President, Consumer Marketing and focused on applying consumer public relations principles to a broad range of technology brands and products before they developed paid media and advertising strategies.
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