Crowdtap builds success.

We created a solution for brands to leave advertising behind and get ahead with marketing powered by people.

Crowdtap is a fresh take on brand-to-consumer conversation. Since 2009, we have been committed to bringing authenticity and simplicity back to the marketing world — because the traditional methods aren't working any longer.

Management Team

Sean Foster — CEO

Sean Foster is CEO of Crowdtap, the People-Powered Marketing Platform. Sean joined Crowdtap in May 2014 with a proven track record of building great consumer experiences, developing thriving communities and scaling successful organizations. Prior to Crowdtap, he served as CEO of dLife, where he successfully transitioned the business from a media company to a branded products and services company, ultimately resulting in the sale of the company in late 2013.

Prior to dLife, Sean was responsible for a $120 million consumer e-commerce business as President, Online of Avon Products, Inc. Previously, Sean served as CMO for The Gilt Groupe where he delivered hyper sales growth and led the development of the flash sales model.

Sean held numerous executive roles at Weight Watchers International. During his time at Weight Watchers, he was responsible for all US, UK, Canada, Germany and Australia sales and marketing for the online division as the Vice President of Marketing for Sean also held several key sales and marketing roles at (National Discount Brokers) and Club Med.

Sean attended New York University.

Justin Squezello — CFO

Justin joins Crowdtap with a proven track record of scaling profitable revenue growth, building back office functions, and establishing operational best practices to support high growth.

Prior to Crowdtap, Justin served as CFO at Magnetic, where in less than a year, he built back office functions to aid the fast scale of the business while also supporting a round of financing, a turnkey acquisition, and a rapid expansion of business operations throughout Europe & Asia.

Justin also held top financial positions throughout InterActiveCorp (IAC) and was most recently CFO of, an appointment that occurred soon after IAC acquired the Expert content source from the New York Times in 2012. While at, he established the finance team as key strategic stakeholders of the business and was integral in doubling revenue and growing EBITDA margins by sixty percent over two years. During his tenure at IAC, Justin served as CFO of, where he built out a nascent finance function, rapidly scaled revenue, and expanded business operations throughout Europe and Asia. He also lead the financial and operational restructuring of IAC’s display advertising business, and and, which put those businesses on a path of increased revenue and EBITDA growth and led to their divestiture to Liberty Media in 2010.

Justin launched his career in finance and operations roles at Time, Inc. and Ziff Davis Media. He has a bachelor’s degree in advertising from Marist College and received executive education in mergers and acquisitions from The Wharton School at the University of Pennsylvania.

Adam Cricchio — Chief Creative Officer

Adam joins Crowdtap with over 15 years of executive leadership producing successful digital strategies and marketing campaigns for some of the world's most recognized brands.

Prior to joining Crowdtap, Adam was Vice President, User Experience and Product Design at Weight Watchers. He helped establish and manage the Weight Watchers digital business and developed many new products and services from mobile apps to in-store retail experiences.

Previously, Adam was Vice President of Creative and co-managed the New York office of, an Omnicom Group digital consultancy. Adam worked with executive leadership at clients including British Airways, Chrysler, Honeywell, Ralph Lauren and Weight Watchers, developing branding campaigns, e-commerce businesses and social platforms.

Adam started his career in the field of publishing, holding several key design and management roles at Reed Elsevier and John Wiley & Sons.

Peter Storck — SVP, Research & Analytics

Peter Storck oversees strategic research for Crowdtap. For more than 20 years, he has been at the forefront of studying technology's impact on marketing, beginning at Jupiter Research, where at the advent of the consumer Internet, he launched the firm's online advertising practice. Peter later became President of Jupiter and helped build it into a $65 million syndicated research business.

Following his time at Jupiter Research, he founded Points North Group, which provided strategic research and insights to top tech, media and marketing companies such as Google, Disney and Dell. In 2009, Peter joined House Party as head of research and analytics, and has been focused on social marketing effectiveness ever since. Prior to his work in digital marketing, Peter served on state and national political campaigns dating back to 1984 and was an advisor in Congress. He also taught writing at Columbia University.

Peter is a member of the Board of Directors of the Word of Mouth Marketing Association (WOMMA), Chairman of WOMMA's Research & Measurement Council, and has served in various advisory roles over the years. He is a frequent speaker at industry conferences, a columnist in trade press, and a quoted source for media such as The New York Times, The Wall Street Journal, CNN, Business Week and Advertising Age.

He holds a Master of Fine Arts in Writing from Columbia University and a Bachelor of Science in Industrial & Labor Relations from Cornell University.

Dan Mason — SVP, Product

As Senior Vice President of Product, Dan is responsible for Crowdtap’s product vision, strategy and execution, including its addictive and fun member experience and its many client-facing tools and services, which help brands to engage with the real people who use their products every day.

A seasoned digital product executive and engineer, Dan joins Crowdtap with more than 15 years of experience in product development, with a focus on media, advertising and emerging platforms. Dan pairs a diverse skillset spanning engineering, product management, and corporate/business development with a keen understanding of what it takes to build and lead successful teams at every level of complexity, from small startups to global media companies.

Most recently, he served as head of product for Shutterstock Editorial. As the first hire, he built the initial team, helped operationalize a new model for global event photography, and drove development and adoption of Shutterstock’s new marketplace for news, entertainment and sports imagery. Prior to Shutterstock, Dan was head of product at PEOPLE Magazine/, and held senior product and engineering roles at Viacom/MTV Networks, Vibrant Media and ESPN. Dan began his career in the Wild West of mobile app development pre-iPhone, working as an engineer for numerous startups in Boston, New York and San Francisco.

Dan holds a B.A. in Computer Science and English from Williams College. In 2005, he won a Primetime Emmy Award for Outstanding Achievement in Engineering Development (Sprint/MobiTV).

Our Awards


Foundry Group Logo Tribeca Venture Partners Logo Alta Communications Logo Mustang Group Logo
View our Board

Board Members

Crowdtap's board members are industry leaders and leading experts who have supported our company's vision and direction.

Seth Levine

Seth Levine - Foundry Group

Seth Levine is a co-founder and Partner at Boulder based Foundry Group, a nationally focused, early stage venture capital firm. At Foundry Seth focuses on investments in software and internet technologies. Prior to co-founding Foundry, Seth’s career included investment and operational roles at a number of different private and public firms.

Seth is a summa cum laude graduate of Macalester College in St. Paul, Minnesota. He is active throughout the entrepreneurial community – as a member of the board of CU Denver’s Bard Center for Entrepreneurship, Chair of the 2009 Boulder Chamber of Commerce ESPRIT Awards, investor and mentor in the Boulder, Boston, New York and Seattle TechStars programs and as a member of the advisory board of High Country Ventures.

Seth is an avid outdoorsman and enjoys spending his free time cycling, snowboarding and mountaineering, as well as spending time with his family. He writes a blog on technology, investing and living in Colorado at

Matt Britton

Matt Britton - Mr. Youth

Matt Britton is known throughout the advertising industry as an expert in marketing to Millennials, a new breed of consumer completely adept at tuning out and avoiding traditional media. Matt currently serves as founder and CEO of New York-based Mr Youth—a social marketing agency focusing on word-of-mouth, social interactive and experiential marketing. Since founding the agency in 2002, Mr Youth has worked with some of the world’s leading brands—including P&G, Microsoft, Nike, and HP—to help them connect with this rapidly evolving and highly elusive consumer.

Matt has grown Mr Youth from a one-man startup to a company with more than 125 employees. In 2009, Mr. Youth was named the “Social Media Agency Of The Year” by Mashable and was named a "Modern Day Don Draper" by the NY Post. In February 2010, Mr Youth was named one of advertising’s 10 most innovative companies in the world by Fast Company.

Matt has created an award-winning agency that has been recognized by some of the industry’s leading publications. PROMO Magazine recently named the agency the fastest growing youth marketing firm in the nation and Inc. Magazine listed Mr Youth as one of Inc. 500’s fastest growing private businesses in the U.S. Matt has also been featured in the prestigious 30 Under 30 list by Entrepreneur Magazine of the hottest U.S. entrepreneurs under 30 years old.

Matt often speaks at conferences and trade shows on trends and issues that affect the landscape of Millennial marketing. He has been featured on The Daily Show With Jon Stewart, CNBC's Power Lunch, USA Today, Brandweek, Event Marketer Magazine, Bloomberg Radio, CNNfn, PROMO Magazine and NBC.

Matt is a graduate of Boston University's College of Communication.

Tim Dibble

Tim Dibble - Alta Communications

Tim is a founder and Managing General Partner of Alta Communications. He joined the predecessor firm Burr, Egan, Deleage & Co. in 1989 and has been leading Alta’s involvement in the online and digital media sectors. In this capacity, Tim has served on numerous Boards of Directors of media companies including Telemedia Communications, Inc., W3i, Compare Networks and Jumpstart Automotive Media. In addition to his online focus, Tim has significant investing and board experience across the business services, data services, and software as a service industries.

He began his career in 1986 at the Bank of Boston in the Acquisition Finance Division, structuring and monitoring the performance of management buyouts in cash flow industries. Tim received a degree in Economics from Wesleyan University. He is the Immediate Past Chairman of the Board of Year Up ( and former Chairman of the Board of The Big Brothers Big Sisters of Massachusetts Bay.

Brian Hirsch

Brian Hirsch - Tribeca Venture Partners

Brian is a co-founder and Managing Partner of Tribeca Venture Partners. Prior to starting Tribeca Venture Partners, Brian was a founder and Managing Director of GSA Venture Partners, formerly the venture arm of Greenhill & Co (NYSE: GHL). Prior to GSAVP, Brian was a Principal at Sterling Venture Partners and a Vice President at ABN AMRO Private Equity.

Brian has invested across a broad number of sectors during his career including fintech, edtech, mobile, healthcare, online marketing and media/publishing.

Brian is currently a board member/observer of the following TVP companies: AiCure, AlphaSense, Cognical, CommonBond, Crowdtap, Flat World, Lendio, MakersKIt, Mighty, Opternative, ShopKeep and Truveris.

Brian has a BA in economics and American studies from Brandeis University.

Gayle Troberman

Gayle Troberman - iHeartMedia, Inc.

Gayle Troberman is the Executive Vice President and Chief Marketing Officer at iHeartMedia, Inc. where she is responsible for the seamless integration of content, advertising and promotion across all iHeartMedia, Inc.'s platforms to ensure marketers are able to leverage the power of the entire iHeartMedia portfolio including radio, digital, outdoor, mobile, social and live events.

Troberman has more than 20 years of experience in brand development, advertising, marketing and media and previously served as Chief Marketing and Ideas Officer at IPG Mediabrands. Prior to IPG, Troberman spent 16 years at Microsoft as Chief Creative Officer where she was responsible for the company's portfolio of brands and global advertising campaign across consumer and b to b products including Windows, Office, Bing, and XBOX. She was also an early internet innovator, creating the industry’s first branded entertainment division at MSN, where she developed many of first online video series and pioneered the premise that with the Internet, brands, agencies and media companies could collaborate in entirely new ways, breaking down the barriers between marketers, creators, engineers and consumers. Troberman joined Microsoft from Manning Selvage and Lee, where she served as Vice President, Consumer Marketing and focused on applying consumer public relations principles to a broad range of technology brands and products before they developed paid media and advertising strategies.

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