The leading social influence marketing platform




92% of consumers say that a recommendation from a trusted peer has the greatest influence on what they purchase*. Today, these recommendations are broadcasted publicly via social media, but marketers struggle to influence the conversations taking place around their brands.

Crowdtap, the Leading Social Influence Marketing Platform (SaaS), makes it easy for marketers to influence the conversation around their brand by inspiring a crowd of consumers to create quality content, drive unmatched social activity and provide real-time insights.

Our platform is leveraged by leading brands such as Verizon, P&G, Nestle, Kraft, Campbell’s, Reckitt-Benckiser, Clorox, AT&T, and Sony. Crowdtap is headquartered in New York, with offices in LA and Chicago.




Sean Foster - CEO

Sean joins Crowdtap with a proven track record of building great consumer experiences, developing thriving communities and scaling successful organizations. Most recently, he served as CEO of dLife, where he successfully transitioned the business from a media company to a branded products and services company, ultimately resulting in the sale of the company in late 2013.

Prior to dLife, Sean was responsible for a $120mm consumer e-commerce business as President, Online of Avon Products, Inc.

Previously, Sean served as CMO for The Gilt Groupe where he delivered hyper sales growth and led the development of the flash sales model.

Sean has held numerous executive roles at Weight Watchers International. During his time at Weight Watchers, he was responsible for all US, UK, Canada, Germany and Australia sales and marketing for the online division as the Vice President of Marketing for

Sean also held several key sales and marketing roles at (National Discount Brokers) and Club Med.

Sean attended New York University.

Kareem Kouddous - Founder, CTO

Prior to joining Crowdtap, Kareem was the founder at multiple Web startups including and Kareem started his career at Sapient Corporation where he helped build large enterprise web services for Fortune 500 companies including Capital One, Kaiser Permanente, BlueCross BlueShield, Freddie Mac and National City Mortgage.

Kareem also is the founder of the NYC Lean Startup Meetup and a regular mentor during Lean Startup Machine weekends. and serves as an advisor to a handful of New York and Egyptian companies.

Kareem holds a Master’s in Computer Science from Imperial College in London, England and Bachelors of Computer Science from Manchester University.

Matthew Scott - SVP of Strategic Development

Prior to joining Crowdtap, Matt was a founding team member and Director of Business Development for AdSafe Media, a leading display advertising technology platform funded by Founder Collective, Atlas Venture and Coriolis Ventures. Matt joined AdSafe as a Venture Associate with Coriolis Ventures, an early-stage venture capital and incubation fund.

Previously, Matt managed digital and traditional media strategy for several iconic global brands at Omnicom Group’s BBDO New York and Publicis’s Starcom MediaVest Group. Matt’s strategic leadership across clients such as Proctor & Gamble, The Gillette Company, Kraft Foods and New Balance laid the groundwork for numerous global product and brand launches throughout his tenure.

Matt holds an M.B.A. in Finance and Entrepreneurship from New York University’s Stern School of Business and a B.A. in American Literature from Tulane University. Matt is actively involved in the burgeoning New York technology start-up scene and lives in the East Village.

Anna Kassoway - CMO

As CMO, Anna Kassoway leads Crowdtap’s consumer and corporate marketing.

Beginning her career at Grey Advertising (Beyond Interactive), Anna offers over 15 years of digital ad industry experience, including 5 years in executive management positions.

Prior to joining Crowdtap, Anna served as the SVP of Global Marketing at Vibrant Media, where she generated mass brand awareness in US and global markets and built a Creative Services Group to secure multi-million dollar custom ad programs with top brands.

Fiona Pietruski - VP of Client Strategy & Services

Social technology expert Fiona Pietruski is Crowdtap’s VP of Client Strategy & Services and oversees Account Strategy and Client Services.

Fiona has over a decade of experience in global online product development and marketing. Before joining Crowdtap, she helped to found, a female social activation platform where she served as CMO. At she designed and built influencer networks and management tools and executed programs to leading brand advertisers.

Fiona also held several key roles leading strategy and product marketing for HSBC Bank.

Fiona holds a B.A. in Economics from the University of Liverpool.

Mindy Davis - SVP, Professional Services

Prior to joining Crowdtap, Mindy was the SVP, Client Services at House Party where she was responsible for the strategic development and implementation of all client campaigns.

Mindy has over 20 years experience driving strategic marketing campaigns and new product development efforts. Prior to joining House Party, she was instrumental in driving new business initiatives on the Gevalia brand for Kraft Foods. She created a new wine membership program (600 Grapes), and lead Gevalia’s entry into the Hispanic market. Prior to her tenure at Kraft, Mindy held a variety of senior marketing positions at Bertelsmann, American Family Publishers and Time-Warner.

Mindy has B.S. in Business Administration from the State University of New York at Albany and an MBA from Columbia University.

Adam Cricchio - Chief Creative Officer

Adam joins Crowdtap with over 15 years of executive leadership producing successful digital strategies and marketing campaigns for some of the world’s most recognized brands.

Prior to joining Crowdtap, Adam was Vice President, User Experience and Product Design at Weight Watchers. He helped establish and manage the Weight Watchers digital business and developed many new products and services from mobile apps to in-store retail experiences.

Previously, Adam was Vice President of Creative and co-managed the New York office of, an Omnicom Group digital consultancy. Adam worked with executive leadership at clients including British Airways, Chrysler, Honeywell, Ralph Lauren and Weight Watchers developing branding campaigns, ecommerce businesses and social platforms.

Adam started his career in the field of publishing holding several key design and management roles at Reed Elsevier and John Wiley & Sons.


View our Board Members

Board Members

Crowdtap’s board members are industry leaders and leading experts who have supported our company’s vision and direction.

  • Seth Levine - Foundry Group

    Seth Levine is a co-founder and Partner at Boulder based Foundry Group, a nationally focused, early stage venture capital firm. At Foundry Seth focuses on investments in software and internet technologies. Prior to co-founding Foundry, Seth’s career included investment and operational roles at a number of different private and public firms.

    Seth is a summa cum laude graduate of Macalester College in St. Paul, Minnesota. He is active throughout the entrepreneurial community – as a member of the board of CU Denver’s Bard Center for Entrepreneurship, Chair of the 2009 Boulder Chamber of Commerce ESPRIT Awards, investor and mentor in the Boulder, Boston, New York and Seattle TechStars programs and as a member of the advisory board of High Country Ventures.

    Seth is an avid outdoorsman and enjoys spending his free time cycling, snowboarding and mountaineering, as well as spending time with his family. He writes a blog on technology, investing and living in Colorado at

  • Matt Britton - Mr. Youth

    Matt Britton is known throughout the advertising industry as an expert in marketing to Millennials, a new breed of consumer completely adept at tuning out and avoiding traditional media. Matt currently serves as founder and CEO of New York-based Mr Youth—a social marketing agency focusing on word-of-mouth, social interactive and experiential marketing. Since founding the agency in 2002, Mr Youth has worked with some of the world’s leading brands—including P&G, Microsoft, Nike, and HP—to help them connect with this rapidly evolving and highly elusive consumer.

    Matt has grown Mr Youth from a one-man startup to a company with more than 125 employees. In 2009, Mr. Youth was named the “Social Media Agency Of The Year” by Mashable and was named a “Modern Day Don Draper” by the NY Post. In February 2010, Mr Youth was named one of advertising’s 10 most innovative companies in the world by Fast Company.

    Matt has created an award-winning agency that has been recognized by some of the industry’s leading publications. PROMO Magazine recently named the agency the fastest growing youth marketing firm in the nation and Inc. Magazine listed Mr Youth as one of Inc. 500’s fastest growing private businesses in the U.S. Matt has also been featured in the prestigious 30 Under 30 list by Entrepreneur Magazine of the hottest U.S. entrepreneurs under 30 years old.

    Matt often speaks at conferences and trade shows on trends and issues that affect the landscape of Millennial marketing. He has been featured on The Daily Show With Jon Stewart, CNBC’s Power Lunch, USA Today, Brandweek, Event Marketer Magazine, Bloomberg Radio, CNNfn, PROMO Magazine and NBC.

    Matt is a graduate of Boston University’s College of Communication.

  • Tim Dibble - Alta Communications

    Tim is a founder and Managing General Partner of Alta Communications. He joined the predecessor firm Burr, Egan, Deleage & Co. in 1989 and has been leading Alta’s involvement in the online and digital media sectors. In this capacity, Tim has served on numerous Boards of Directors of media companies including Telemedia Communications, Inc., W3i, Compare Networks and Jumpstart Automotive Media. In addition to his online focus, Tim has significant investing and board experience across the business services, data services, and software as a service industries.

    He began his career in 1986 at the Bank of Boston in the Acquisition Finance Division, structuring and monitoring the performance of management buyouts in cash flow industries. Tim received a degree in Economics from Wesleyan University. He is the Immediate Past Chairman of the Board of Year Up ( and former Chairman of the Board of The Big Brothers Big Sisters of Massachusetts Bay.

  • Brian Hirsch - Tribeca Venture Partners

    Brian Hirsch is a co-founder of Tribeca Venture Partners. Prior to starting Tribeca Venture Partners, Brian was a founder and Managing Director of GSA Venture Partners, formerly the venture arm of Greenhill & Co (NYSE: GHL). Prior to GSAVP, Brian was a Principal at Sterling Venture Partners and led the firm’s investments in technology-related companies. He is currently a board member of Flat World Knowledge, FTRANS, HomeSphere, Informous, Lendio, Pontiflex, RealDirect, Spanfeller Media Group, TRAFFIQ and Vook. Brian is also a board observer at Crowdtap. He previously sat on the boards of YellowJacket (acquired by InterContinental Exchange (NYSE:ICE)), KnowledgeStorm (acquired by TechTarget (NASDAQ: TTGT)) and eCredit (acquired by Fidelity Ventures).

    Prior to joining Sterling Venture Partners, Brian was a vice president at ABN AMRO Private Equity (“AAPE”), the U.S. venture capital group of ABN AMRO N.V., at the time one of the world’s ten largest banks. Some of Brian’s investments while at AAPE included OpenWave Systems (NASDAQ: OPWV), Daleen Technologies (NASDAQ: DALN), (acquired by ICG), NIKSUN and Oasis Technology (acquired by eFunds). Before joining AAPE, Brian worked as a senior consultant at KPMG in the Information, Communications & Entertainment (ICE) practice, where his clients included General Electric, CBS/Westinghouse and the Tribune Company.

    Brian is on the board of the New York Venture Capital Association (NYVCA) where he founded the Ingenuity Conference, one of NY’s largest annual venture events. He is also a co-founder and Organizer of the NYC Turing Fellows Program. Brian has a BA in economics and American studies from Brandeis University.

  • Carson Biederman - Mustang Group

    Carson is a managing partner of The Mustang Group, a private equity firm that invests in leading technology, consumer and business services companies.

    Prior to Mustang, Carson was part of the founding team of Bain Capital Ventures and focused on investments in early stage technology companies . Carson has invested in technology pioneers in mobile (m-Qube), ticketing (StubHub) and human capital management (Taleo). Carson is currently actively involved with Mr. Youth, Scribe Software and The Vermont Teddy Bear Companies.

    Carson previously worked in private equity investing for Bain Capital and in media investment banking for Donaldson, Lufkin & Jenrette. Carson holds a BS in Economics from the Wharton School at the University of Pennsylvania.


Careers at Crowdtap

Join Our Team

Looking to join some of the best and brightest in the industry? We’d love to hear from you. In addition to our industry accolades, top notch investors and rapidly growing Fortune 500 client base, we’d like to think we have a lot of fun.

See our Job Openings