How our platform works.

How our People-Powered Marketing Platform works.

Crowdtap partners with brands to translate their marketing objectives into member actions that build authentic relationships with your customers, unearth powerful insights, and generate business impact.

Brand Objectives

Crowdtap's People-Powered Marketing Platform

  • Discussions
  • Polls
  • Content Challenges
  • Sharing

Community Actions


Hear what your customers are saying.

Moderate ongoing conversations with people who are passionate about collaborating with brands on research, product innovation, and more.

Use discussions throughout the research process to drive product innovation.

Uncover and dig deeper into insights through iterative, one-to-one conversations that evolve over time.


Ask the questions that can shape your brand.

Launch customizable polls to explore how people engage with your brand, product, and category — and gather real-time feedback on key marketing decisions.

Use polls to inform and validate marketing decisions around advertising creative, shopper behavior, content strategy, and more.

Launch polls on the fly using customized segmentation to explore an unlimited number of cohorts.

Content Challenges

Drive powerful content around your brand.

Empower people to become storytellers on behalf of your brand, inspiring the creation of UGC and authentic reviews.

Generate compelling visual content through photo challenges that capture the experiences that real people have with your brand.

Power authentic online ratings & reviews that syndicate to the BazaarVoice Network.


Tell your story and amplify your message.

Put real people at the heart of your paid, earned, and owned media strategy by harnessing the power of word of mouth.

Tap into Crowdtap's network of tastemakers and online influencers to fuel premium content and conversations around your brand.

Leverage Crowdtap's community to ignite conversations about your brand among their peers.



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