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Crowdtap Expands Leadership Team to Support Rapid Growth

High-Growth Startup Signs on Adam Cricchio as Chief Creative Officer & Mindy Davis as SVP of Professional Services

November 24, 2014

New York, NY (November 24, 2014) — Crowdtap, the People-Powered Marketing Platform, a new operating system for brands powered by the people who love them, today announced two key appointments to its leadership team: Adam Cricchio as Chief Creative Officer to lead UX and Creative Services and Mindy Davis as SVP of Professional Services to oversee the Client Success team for Crowdtap's growing roster of brand clients. The announcement comes following a high-growth year during which the startup cemented its place as the fourth fastest-growing marketing company in this year's Inc. 500.

Adam Cricchio, Chief Creative Officer:

Cricchio will lead the User Experience and Product Design teams to deliver world-class products for Crowdtap's People-Powered Marketing Platform. Cricchio will also build out the Creative Services team, ensuring best-in-class creative on behalf of Crowdtap and its growing roster of Fortune 500 clients.

"With the rapid growth of our top brand clients and member community, Adam's expertise and vision will be critical to delivering an industry-leading design experience" said Sean Foster, CEO of Crowdtap. "We're thrilled to have Adam on board as we launch Crowdtap into its next phase of growth and redefine the future of marketing by providing a new operating system for brands powered by the people who love them."

Cricchio joins Crowdtap with more than 15 years of executive leadership experience, during which he successfully developed digital strategies and led creative campaigns for some of the world's leading global brands. Most recently, Cricchio served as Vice President, User Experience & Product Design at Weight Watchers. During his eight-year tenure with the company, he helped establish and evolve the Weight Watchers digital business, including the development of a suite of new products and services, from mobile apps to in-store retail experiences. Prior to Weight Watchers, Cricchio co-managed the New York office of Agency.com, an Omnicom Group digital consultancy, as Vice President of Creative.

"Coming from the brand side at Weight Watchers, I'm inspired by Crowdtap's ability to truly put consumers at the heart of all marketing and believe wholeheartedly that the future of marketing is people-powered," said Adam Cricchio, Chief Creative Officer at Crowdtap. "I'm thrilled to join Crowdtap and deliver on a breakthrough platform that deepens relationships between brands and the people who love them."

Mindy Davis, SVP of Professional Services:

In her role as SVP of Professional Services, Davis will continue to build a team that will provide unmatched service for the company's growing roster of top brands. With more than 20 years of experience driving strategy and account management, she will continue to grow and oversee an industry-leading client success team.

"As we continue to expand our relationships with top brands, we are excited to have Mindy on board. She will play an instrumental role in driving the highest-quality client service, achieving client objectives and delivering on our platform's promise of true people-powered marketing," said Sean Foster, CEO of Crowdtap.

Davis joins Crowdtap from House Party, where she served as Senior Vice President of Client Services for seven years and built an account team from the bottom up to service leading brands like Hasbro, MorningStar Farms and Philadelphia Cream Cheese. Prior to House Party, Davis was instrumental in driving new business initiatives on the Gevalia brand for Kraft Foods.

"Today's marketers are hungry for Crowdtap's platform, which delivers on the promise of truly putting consumers at the heart of their marketing," said Mindy Davis, SVP of Professional Services at Crowdtap. "This strategy is not always easy to execute and I look forward to leading a team that will deliver best-in-class service for top brands to make people-powered marketing a reality."

About Crowdtap

Crowdtap is an award-winning marketing technology firm based in New York, which creates on-demand and meaningful connections between brands and consumers through consumer insights, consumer ratings and reviews, and influencer activations. Through instant ideation, feedback and validation, Crowdtap help brands stay on pace with culture and ahead of trends.

Since its founding in 2009, Crowdtap has worked with top brands including General Mills, Heineken, Kraft Foods, P&G, Verizon, Walmart and Yum Brands, and has received numerous accolades for its work from The Shorty Awards, WOMMA and OMMA, among others. Crowdtap has also been named a top place to work by Fortune, one of America's Most Promising Companies by Forbes, and recognized for its growth by Advertising Age and Mashable. Visit corp.crowdtap.com for more information.

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