New York, NY (April 14, 2015) — Crowdtap, the People-Powered Marketing Platform, today announced the addition of Gayle Troberman, CMO, iHeartMedia Inc., to its Board of Directors and John Winsor, Founder & CEO, Victors & Spoils, to its Advisory Board.
Troberman and Winsor, both renowned innovators in marketing industry, will be instrumental in providing overarching strategy as Crowdtap continues to cement its place in marketing's people-powered future.
Troberman brings category expertise via her tenure at Microsoft, which included time spent as Chief Creative Officer, as well as media experience gained during her time as Chief Marketing & Ideas Officer at IPG Mediabrands. Troberman was responsible for the first branded entertainment division at MSN.
At iHeartMedia, Inc. Troberman is responsible for the seamless integration of content, advertising and promotion across platforms to ensure marketers are able to leverage the power of the entire iHeartMedia portfolio, reaching more than a quarter billion consumers a month via radio, digital, outdoor, mobile, social and live events.
Troberman will join existing Board members Seth Levine of the Foundry Group; Matt Britton, Founder & CEO of MRY; Tim Dibble, Founder & Managing Partner of Alta Communications; and Brian Hirsch, Co-Founder of Tribeca Venture Partners.
Winsor is the founder and CEO of Victors & Spoils, an award-winning advertising agency that collaborates with Crowdtap to bring brands new, "open" systems. He is one of the industry's preeminent thought leaders on collaborative marketing, a principle that sits at the core of Crowdtap's mission. Winsor brings deep knowledge around how brands can partner with real people to create powerful marketing programs that drive tangible business results.
"Gayle and John bring new perspectives to our Board of Directors and Advisory Board, respectively," said Sean Foster, CEO of Crowdtap. "Their demonstrated ability to drive innovation will be a tremendous asset to our extended team as we continue to grow Crowdtap's offerings for Fortune 500 brands."
The announcement follows a period of rapid growth for Crowdtap, which provides Fortune 500 brands with a simple solution for putting real people at the heart of their marketing programs – from consumer insights and innovation efforts to content creation and media distribution. Founded in 2009, the company became profitable in 2014 and was named one of the five fastest-growing marketing companies on this year's Inc. 500 List.
Crowdtap is an award-winning marketing technology firm based in New York, which creates on-demand and meaningful connections between brands and consumers through consumer insights, consumer ratings and reviews, and influencer activations. Through instant ideation, feedback and validation, Crowdtap help brands stay on pace with culture and ahead of trends.
Since its founding in 2009, Crowdtap has worked with top brands including General Mills, Heineken, Kraft Foods, P&G, Verizon, Walmart and Yum Brands, and has received numerous accolades for its work from The Shorty Awards, WOMMA and OMMA, among others. Crowdtap has also been named a top place to work by Fortune, one of America's Most Promising Companies by Forbes, and recognized for its growth by Advertising Age and Mashable. Visit corp.crowdtap.com for more information.