New York, NY (June 3, 2015) — Crowdtap, the People-Powered Marketing Platform, today announced the appointment of Peter Storck to Senior Vice President of Research & Analytics. Storck currently sits on the Board of Directors for the Word of Mouth Marketing Association (WOMMA) and is Chairman of WOMMA's Research & Measurement Council.
In this role, Storck will be responsible for developing new measurement practices that quantify the long-term business impact of building sustained partnerships with real people over time and allowing them to power the full marketing process: from insights and innovation to content creation and media distribution. Crowdtap's growing roster of clients include 1 in 3 of the world's most powerful brands, per Tenet Partners.
"As Crowdtap redefines the way in which marketers weigh the value of real people when it comes to their marketing programs, we must also redefine how these types of peer-to-peer interactions are measured," said Sean Foster, CEO of Crowdtap. "We're excited to welcome Peter to the team to rewrite the way our industry measures social media and ultimately help our partners succeed in marketing's people-powered future."
Storck has been at the forefront of studying technology's impact on marketing for twenty years. In the early days of the consumer Internet, he launched Jupiter Research's online advertising practice, which was the first of its kind in the world. He later became President of Jupiter and helped build the firm into a $65 million syndicated research business.
Following his tenure at Jupiter, Storck founded Points North Group, where he provided strategic research and insights to top technology, media and marketing companies, including Google, Disney, Dell and more. Most recently, he served as SVP of Research & Analytics at House Party for six years.
"I firmly believe in Crowdtap's vision of a more balanced relationship between brands and consumers – one in which real people are a valued part of the marketing process versus functioning as passive recipients," said Peter Storck, SVP of Research & Analytics at Crowdtap. "I am thrilled to join the team and develop new methodologies for measurement that better align with where marketing is headed."
The announcement follows a period of rapid growth for Crowdtap, which provides Fortune 500 brands with a simple solution for putting real people at the heart of their marketing programs – from consumer insights and innovation efforts to content creation and media distribution. Founded in 2009, the company became profitable in 2014 and was named one of the five fastest-growing marketing companies on this year's Inc. 500 List.
Crowdtap is an award-winning marketing technology firm based in New York, which creates on-demand and meaningful connections between brands and consumers through consumer insights, consumer ratings and reviews, and influencer activations. Through instant ideation, feedback and validation, Crowdtap help brands stay on pace with culture and ahead of trends.
Since its founding in 2009, Crowdtap has worked with top brands including General Mills, Heineken, Kraft Foods, P&G, Verizon, Walmart and Yum Brands, and has received numerous accolades for its work from The Shorty Awards, WOMMA and OMMA, among others. Crowdtap has also been named a top place to work by Fortune, one of America's Most Promising Companies by Forbes, and recognized for its growth by Advertising Age and Mashable. Visit corp.crowdtap.com for more information.