Crowdtap Publishes Comprehensive Guide to User-Generated Content for Marketers

Marketing Technology Company Issues Whitepaper Outlining Best Practices for UGC Marketing & Unveils Research around Why People Share Digital Content

September 9, 2015

NEW YORK — Sept 9, 2015 — Crowdtap, The People-­Powered Marketing Platform, today released a whitepaper on the burgeoning user­generated content (UGC) landscape. The report, entitled "The Marketer's Guide to User­-Generated Content," defines the role of UGC in today's marketing framework and details how consumer­-generated media stacks up against traditional media formats when it comes to time spent, consumer trust and long­-term business impact.

The 30+ page report includes:

  • Tips for UGC marketing across the spectrum of social influence – from everyday peer creators to topical, high-reach bloggers & content experts
  • Best practices for using UGC to fuel your end-to-end content strategy
  • Expert commentary from industry insiders such as Afdhel Aziz, Brand Director, ABSOLUT Vodka; Susan Borst, Head of Industry Initiatives, IAB; Matt Britton, CEO of MRY and author of YouthNation; Building Remarkable Brands in a Youth-Driven Culture; and Toby Daniels, CEO of Crowdcentric & Founder of Social Media Week
  • New data around consumers' motivations for creating and sharing digital content, based on a recent survey fielded in Crowdtap's member community

"People are organically sharing stories in the form of rich, multimedia content – yet today's brands are only scratching the surface when it comes to harnessing UGC's full potential," said Matthew Scott, SVP of Business Development & Strategy at Crowdtap. "When leveraged correctly, UGC can play a prominent role in your end-to-end content strategy, establishing authenticity as a core brand pillar and setting your organization up for success in marketing's people-powered future."

With revenue growth exceeding 870 percent over the past three years, Crowdtap's growing roster of brand partners includes Absolut, eBay, Johnson & Johnson, Yum! Brands and more. Crowdtap was recently named to the Inc. 5000 list of the fastest-growing private companies in the U.S. for the second straight year, and has been named one of the top three places to work in marketing by FORTUNE magazine.

The report can be found here:

About Crowdtap

Crowdtap, the People-Powered Marketing Platform, is a new operating system for brands powered by the people who love them. Crowdtap makes it easy for marketers to build open brands by accelerating customer feedback and inspiring content and conversations at-scale.

In 2014, Crowdtap was named one of the 100 Most Promising Companies in America by Forbes and the No. 54 fastest-growing private company in the Inc. 500 List. The company has been ranked one of the Top 10 Places to Work in Marketing & Advertising by Fortune, the No. 3 Best Place to Work in New York by Crain's, and the No. 6 Best Tech Company to Work For by Mashable.

With a growing community of passionate members, Crowdtap works with leading brands including General Mills, Heineken, Kraft Foods, P&G, Verizon, Walmart and Yum Brands.

Headquartered in New York, Crowdtap has raised $15 million through the Foundry Group, Tribeca Venture Partners, Alta Communications and The Mustang Group.

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