New York, NY (November 4, 2015) — Crowdtap, the People-Powered Marketing Platform, released the results of a new study that explores the state of the influencer marketing landscape and how content creators are approaching their partnerships with brands.
Influencer marketing is increasingly becoming a part of almost every brand’s marketing strategy, with 84 percent of marketing and communications professionals worldwide expected to launch at least one campaign involving an influencer in the next 12 months, according to a study by Schlesinger Associates for Augure.
Crowdtap interviewed more than 50 content creators within its community to evaluate the current creator landscape and examine what works — and what doesn't — when it comes to partnering with today’s social media influencers. The study found that influencers want brands to view them as trusted subject matter experts and treat them with the same level of respect and professionalism as they would any other publisher.
“The influencer marketing landscape has evolved significantly since the blogger boom of the early 2000s, and in accordance with trends toward micro-content and emerging platforms, brands must evolve their approaches to keep up,” said Claudia Page, VP, Head of Creator Partnerships at Crowdtap. “Our study was designed to help marketers better understand the mindset – and motivations – of today’s creators to help them establish more lasting, ongoing partnerships within their influencer marketing programs.”
Crowdtap is an award-winning marketing technology firm based in New York, which creates on-demand and meaningful connections between brands and consumers through consumer insights, consumer ratings and reviews, and influencer activations. Through instant ideation, feedback and validation, Crowdtap help brands stay on pace with culture and ahead of trends.
Since its founding in 2009, Crowdtap has worked with top brands including General Mills, Heineken, Kraft Foods, P&G, Verizon, Walmart and Yum Brands, and has received numerous accolades for its work from The Shorty Awards, WOMMA and OMMA, among others. Crowdtap has also been named a top place to work by Fortune, one of America's Most Promising Companies by Forbes, and recognized for its growth by Advertising Age and Mashable. Visit corp.crowdtap.com for more information.