New York, NY (November 4, 2015) — Crowdtap, the People-Powered Marketing Platform, released the results of a new study that explores the state of the influencer marketing landscape and how content creators are approaching their partnerships with brands.
Influencer marketing is increasingly becoming a part of almost every brand’s marketing strategy, with 84 percent of marketing and communications professionals worldwide expected to launch at least one campaign involving an influencer in the next 12 months, according to a study by Schlesinger Associates for Augure.
Crowdtap interviewed more than 50 content creators within its community to evaluate the current creator landscape and examine what works — and what doesn't — when it comes to partnering with today’s social media influencers. The study found that influencers want brands to view them as trusted subject matter experts and treat them with the same level of respect and professionalism as they would any other publisher.
“The influencer marketing landscape has evolved significantly since the blogger boom of the early 2000s, and in accordance with trends toward micro-content and emerging platforms, brands must evolve their approaches to keep up,” said Claudia Page, VP, Head of Creator Partnerships at Crowdtap. “Our study was designed to help marketers better understand the mindset – and motivations – of today’s creators to help them establish more lasting, ongoing partnerships within their influencer marketing programs.”
Crowdtap, the People-Powered Marketing Platform, is a new operating system for brands powered by the people who love them. Crowdtap makes it easy for marketers to build open brands by accelerating customer feedback and inspiring content and conversations at-scale.
In 2014, Crowdtap was named one of the 100 Most Promising Companies in America by Forbes and the No. 54 fastest-growing private company in the Inc. 500 List. The company has been ranked one of the Top 10 Places to Work in Marketing & Advertising by Fortune, the No. 3 Best Place to Work in New York by Crain's, and the No. 6 Best Tech Company to Work For by Mashable.
With a growing community of passionate members, Crowdtap works with leading brands including General Mills, Heineken, Kraft Foods, P&G, Verizon, Walmart and Yum Brands.
Headquartered in New York, Crowdtap has raised $15 million through the Foundry Group, Tribeca Venture Partners, Alta Communications and The Mustang Group.
Visit corp.crowdtap.com for more information.