March 24, 2016 — Crowdtap is among the winners in the 8th Annual Shorty Awards, an annual program that honors the best brands, campaigns and personalities in social media. Dubbed “the Oscars of social media” by the New York Times, past Shorty Award winners include Ricky Gervais, Jimmy Kimmel and Taylor Swift. Fellow marketing industry honorees in the 2016 program include Arby’s, NBCUniversal, Taco Bell, 360i, R/GA and Edelman.
Judges voted Crowdtap as the winner in the Best Social Media Tool category, which honors a social media marketing tool that has significantly enhanced a brand, agency or organization’s ability to generate relevant and effective social media content. Crowdtap’s People-Powered Marketing Platform connects brands with people and make marketing more effective.
Specifically, Crowdtap was honored for work on behalf of Whirlpool and DigitasLBi. For Whirlpool’s “Every day, Care” program – its largest advertising campaign to date – the brand used user-generated content to drive authentic conversations around Whirlpool as a family-focused brand. By shifting the tone of the conversation from functional to emotional, the brand saw a 6X increase in positive online sentiment and a 6.6 percent sales lift during a category-wide decline.
“The tides of advertising have shifted, forcing marketers to think beyond the impression when it comes to connecting with people and forming lasting relationships,” said Matthew Scott, SVP of Business Development & Strategy at Crowdtap. “We’re especially proud of this effort with DigitasLBi and Whirlpool because it marked an important evolution for the brand that produced tangible business impact for them.”
Crowdtap, Whirlpool and DigitasLBi were also shortlisted in the Best in Family & Parenting category. Winners will be honored on April 11 at the TimesCenter.
Crowdtap, the People-Powered Marketing Platform, is a new operating system for brands powered by the people who love them. Crowdtap makes it easy for marketers to build open brands by accelerating customer feedback and inspiring content and conversations at-scale.
In 2014, Crowdtap was named one of the 100 Most Promising Companies in America by Forbes and the No. 54 fastest-growing private company in the Inc. 500 List. The company has been ranked one of the Top 10 Places to Work in Marketing & Advertising by Fortune, the No. 3 Best Place to Work in New York by Crain's, and the No. 6 Best Tech Company to Work For by Mashable.
With a growing community of passionate members, Crowdtap works with leading brands including General Mills, Heineken, Kraft Foods, P&G, Verizon, Walmart and Yum Brands.
Headquartered in New York, Crowdtap has raised $15 million through the Foundry Group, Tribeca Venture Partners, Alta Communications and The Mustang Group.
Visit corp.crowdtap.com for more information.