March 24, 2016 — Crowdtap is among the winners in the 8th Annual Shorty Awards, an annual program that honors the best brands, campaigns and personalities in social media. Dubbed “the Oscars of social media” by the New York Times, past Shorty Award winners include Ricky Gervais, Jimmy Kimmel and Taylor Swift. Fellow marketing industry honorees in the 2016 program include Arby’s, NBCUniversal, Taco Bell, 360i, R/GA and Edelman.
Judges voted Crowdtap as the winner in the Best Social Media Tool category, which honors a social media marketing tool that has significantly enhanced a brand, agency or organization’s ability to generate relevant and effective social media content. Crowdtap’s People-Powered Marketing Platform connects brands with people and make marketing more effective.
Specifically, Crowdtap was honored for work on behalf of Whirlpool and DigitasLBi. For Whirlpool’s “Every day, Care” program – its largest advertising campaign to date – the brand used user-generated content to drive authentic conversations around Whirlpool as a family-focused brand. By shifting the tone of the conversation from functional to emotional, the brand saw a 6X increase in positive online sentiment and a 6.6 percent sales lift during a category-wide decline.
“The tides of advertising have shifted, forcing marketers to think beyond the impression when it comes to connecting with people and forming lasting relationships,” said Matthew Scott, SVP of Business Development & Strategy at Crowdtap. “We’re especially proud of this effort with DigitasLBi and Whirlpool because it marked an important evolution for the brand that produced tangible business impact for them.”
Crowdtap, Whirlpool and DigitasLBi were also shortlisted in the Best in Family & Parenting category. Winners will be honored on April 11 at the TimesCenter.
Crowdtap is an award-winning marketing technology firm based in New York, which creates on-demand and meaningful connections between brands and consumers through consumer insights, consumer ratings and reviews, and influencer activations. Through instant ideation, feedback and validation, Crowdtap help brands stay on pace with culture and ahead of trends.
Since its founding in 2009, Crowdtap has worked with top brands including General Mills, Heineken, Kraft Foods, P&G, Verizon, Walmart and Yum Brands, and has received numerous accolades for its work from The Shorty Awards, WOMMA and OMMA, among others. Crowdtap has also been named a top place to work by Fortune, one of America's Most Promising Companies by Forbes, and recognized for its growth by Advertising Age and Mashable. Visit corp.crowdtap.com for more information.