New York, NY (May 10, 2016) — Crowdtap, the People-Powered Marketing Platform, has released a new report that explores marketing’s increasingly ad-free future and outlines best practices for brands vying to move to more consumer-centric models.
More than 200 million people worldwide are utilizing some form of ad-blocking software, representing a 41 percent growth year-over year (Source: Adobe & PageFair). Yet, as consumers are increasingly ignoring, skipping and blocking ads, they are sharing their own experiences with brands in social media.
While traditional forms of advertising are failing to resonate with Millennials and the generations that follow, younger consumers value brands more than their predecessors. In fact, they are the most brand loyal generation (Source: Elite Daily & Crowdtwist). The challenge for marketers: reaching consumers and building enduring brands in an increasingly ad-averse environment.
“Marketers are well aware that the media landscape has changed. It’s more complex, more fragmented and – most importantly – more democratic than ever before,” said Sean Foster, CEO of Crowdtap. “The next logical step is to put this mindset into action by making the operational and strategic shifts necessary to adopt a people-powered model.”
Crowdtap’s “Marketing Beyond the Impression” report can be found here.
Crowdtap, the People-Powered Marketing Platform, is a new operating system for brands powered by the people who love them. Crowdtap makes it easy for marketers to build open brands by accelerating customer feedback and inspiring content and conversations at-scale.
In 2014, Crowdtap was named one of the 100 Most Promising Companies in America by Forbes and the No. 54 fastest-growing private company in the Inc. 500 List. The company has been ranked one of the Top 10 Places to Work in Marketing & Advertising by Fortune, the No. 3 Best Place to Work in New York by Crain's, and the No. 6 Best Tech Company to Work For by Mashable.
With a growing community of passionate members, Crowdtap works with leading brands including General Mills, Heineken, Kraft Foods, P&G, Verizon, Walmart and Yum Brands.
Headquartered in New York, Crowdtap has raised $15 million through the Foundry Group, Tribeca Venture Partners, Alta Communications and The Mustang Group.
Visit corp.crowdtap.com for more information.