Place your brand into the context of popular lifestyle categories, like DIY, parenting, foodie culture and more.
Partner with relevant influencers to amplify your existing campaigns and grow branded impressions.
Increase your brand’s discoverability with high quality blog posts, videos and social media content.
Partner with high-quality influencers in your category who will drive trust and organic engagement like ambassadors rather than paid partners.
Develop and distribute professional-level content to inspire members and outside followers in creating their own.
Reach interest-based audiences across blogs and social content platforms.
To capture young Millennials, Absolut needed to bypass the industry-standard flashy ads, opting instead to host a nationally-accessible party experience by way of burgeoning virtual reality technology.
Absolut partnered with Crowdtap to ship out thousands of Google Cardboard VR headsets to nightlife and music enthusiasts from all over the country so that they could experience the party live. Hand-picked influencers shared their lenses with those at home, immersing fans in a Brooklyn party from the comfort of their couch.
4.5Kpieces of unique ugc created
6.4Mpotential earned media impressions
With a huge, customer-prompted menu change afoot, McDonald’s wanted to find real fans to advocate for and amplify the message: All Day Breakfast is coming.
McDonald’s partnered with Crowdtap to hand-select four premium content creators to share the news of All Day Breakfast with Millennial and Gen Z audiences through authentic social media content. This influencer content received higher engagement rates than much of that shared by the brand.