Targeted samplings let your ideal customers experience and respond to your product.
Inspire your crowd to share rich product UGC, meaningful feedback and influential reviews.
Syndicate reviews across retail websites to influence buying decisions of prospective users.
Drive reviews and peer recommendations from people who know and use your product to inform others on the path to purchase.
Gather authentic feedback and trial-based UGC from educated members and high-reach influencers who become long term advocates.
Collect rich data on your products and positioning by putting samples in the hands of ideal consumers.
30%boost in star rating on product to 4.6 stars
96%overall recommendation score after educated reviews
1K+reviews generated through crowdtap
When choosing which beauty products to buy, peer recommendations have the biggest impact on purchase, even above cost. Aveeno wanted to generate meaningful reviews to positively influence consumers on the path to purchase.
Aveeno partnered with Crowdtap to send out nearly 2,000 product samples to motivated consumers who would share their experiences online, where others increasingly turn to gather product information before buying. With upward of 1,000 reviews, the women helped boost the product rating and recommendation score as well as boost brand affinity.
14%lift in brand familiarity
6.9Kpieces of UGC created
42%lift in Net Promoter Score
Playtex® Baby wanted to increase awareness of their brand and bottle products among new and expecting mothers.
Through Crowdtap, Playtex® Baby distributed 1,000 VentAire baby bottles, specifically designed to keep air out of milk, to new and expecting moms who overwhelmingly loved them. Many shared positive reviews that were syndicated across the web, as well as quality UGC that could be repurposed by the brand.