Crowdsource ideas with passionate and creative members to improve and iterate on products successfully.
Host ongoing conversations with people who you want to target to build informative insights.
Validate and refine ad ideas with feedback from real buyers to quickly and confidently go to market.
Co-create product ideas with passionate and creative people at the scale of a panel with the qualitative insights of a community.
Validate and refine concepts rapidly, from the comfort of your desk, to go to market quickly and with confidence.
Gather and track valuable data on purchase intent, brand sentiment, category preferences and other core metrics through questions and discussions.
9.8%sales increase, year-over-year
50%of all ricola social conversations driven by crowdtap
43Kpieces of authentic ugc created
Ricola, family-owned and operated for more than 80 years, wanted to ensure that its brand held relevance among Millennials who increasingly choose to support companies that align with their personal values.
Through Crowdtap, Ricola connected with 21,000 fans and customers — whom they institutionalized as extended “employees” — to inform and amplify the Ricola story. The brand leverages its community for agile and iterative insights that shed light on products, packaging, positioning, and more.