Like in politics or sports, brands today need a base of supporters who love and support their brand and to build and maintain a base, brands need to interact directly with an attentive audience.
It takes more than a community manager to spread a message. Seed exclusive content, share new promotions or show off new products with the help of your advocates.
Creating good, relevant content is tough. Leverage advocates to drive thousands of Facebook posts, tweets, blog posts, pics & videos.
Product trial and education is key to success for most brands. Empower advocates to sample products with friends, host in home events and drive their peers to retail.
Understanding what drives advocates to engage and share is critical. A single dashboard aggregates online activity like social posts, blogs and videos created by advocates, as well as offline reports and photos.