Social Activism in the Age of Social Media

Learn how to inspire support and action among incoming generations.

Top Five Takeaways

  • Contrary to being stereotyped as “lazy,” Millennials are exceptionally active when it comes to social causes: over 80 percent have taken some of action in support of a social cause in the past year.
  • For Millennials, social activism is personal: 62 percent say they have supported a cause because it has touched their life in one way or another.
  • Millennials also opt to get involved in causes at the local level – that is, within their own communities.
  • Older Millennials (25-34) are more likely to donate money to an organization. Stating mistrust and fraud concerns, younger Millennials (18-24) would rather donate their time or talents to a worthy cause.
  • Millennials cite time constraints and a general uncertainty about how to get involved as the top two barriers to them becoming more involved in social causes.

Download to understand how Millennials are supporting the causes they care about most.