Top Five Takeaways
- Contrary to being stereotyped as “lazy,” Millennials are exceptionally active when it comes to social causes: over 80 percent have taken some of action in support of a social cause in the past year.
- For Millennials, social activism is personal: 62 percent say they have supported a cause because it has touched their life in one way or another.
- Millennials also opt to get involved in causes at the local level – that is, within their own communities.
- Older Millennials (25-34) are more likely to donate money to an organization. Stating mistrust and fraud concerns, younger Millennials (18-24) would rather donate their time or talents to a worthy cause.
- Millennials cite time constraints and a general uncertainty about how to get involved as the top two barriers to them becoming more involved in social causes.
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