Social Influence:

Marketing's New Frontier

According to new Ipsos MediaCT research, millennials are spending 30% of their media time (5 hours/day) engaged with user-generated content (UGC). They also trust and remember UGC more than they do traditional media.

How do brands fit into this peer-created future?

What's Inside:

  • New Ipsos MediaCT research: UGC wins millennials' time & drives social influence (detailed charts & data)
  • Strategies to drive social influence
  • Best practices to influence social conversations