According to new Ipsos MediaCT research, millennials are spending 30% of their media time (5 hours/day) engaged with user-generated content (UGC). They also trust and remember UGC more than they do traditional media.
How do brands fit into this peer-created future?
- New Ipsos MediaCT research: UGC wins millennials' time & drives social influence (detailed charts & data)
- Strategies to drive social influence
- Best practices to influence social conversations