Curating an Authentic Travel Experience to Build Brand Loyalty

See how word-of-mouth marketing is leading millennials to authentic trips and brand loyalty.

40 percent of people planning a trip ignore tourism ads
75 percent of millennials (ages 18-34) look to reviews, blog posts, status updates and in-person conversations from real people to make travel decisions more than travel advertisements
65 percent of people want adventurous outdoor activities, 63 percent seek local shopping and 60 percent hunt for renowned food
More than 70 percent of travelers share photos to Facebook and Instagram, while about 60 percent will post stories and statuses about their travels
45 percent of travellers share reviews of their experiences with more than 10 percent posting photo to sites like TripAdvisor and Yelp

Download this report to understand how travel & hospitality brands can earn loyalty by being attentive to the power of UGC and word-of-mouth.