Social Activism in the Age of Social Media

As Millennials become parents, their spending habits are changing - falling more in line with parents in previous generations. With 80% of Millennials becoming parents within the next decade, the shift in spending habits will have a big effect in the retail, restaurant, automotive, and home-buying industries.

This piece in Business Insider features research from Crowdtap and dives into the industry changes resulting from these behavioral shifts.

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